Gotta Love a "Bad Boy"?

We are all far too used to the"Grease" scenario.  Sandy, a well brought up "good girl" falls head over heals for "bad boy", Danny and subsequently changes everything about herself to be like him.  In real life, however, things don't usually end with a song and dance number but rather, with a stern lesson for son naive young girl about choosing her friends wisely.  The bad boy's behavior is chalked but to his male chauvenism, and everyone, except the bad boy, walks away having learned a lesson.
But hey, what about the so-called "bad boy"? Why is he so bad anyway?
One advice columnist, Barbara Greenburg, gave advice to a mother, struggling with her daughter's affinity for bad boys, but ended with an intriguing thought,  "Finally, I would like to say that as a group we need to talk to our sons about the importance of integrity because we are currently raising young men who are very confused about the appeal of the bad boy".  It is interesting how we looks at daughters as victims of bad boys, but what of sons?  Is it as simple as a lack of integrity or is there something else going on here?
If the bad boy image is one that is appealing to young women, and a large part of young heterosexual male's development centers around trying to gain the approval of young females. Couldn't young men be equally victimized by the appeal of the bad boy?
Think about it, aren't boys being sold short if the way to get in the good graces of a girl is to treat her badly, behave dangerously, and be disrespectful, all in the name of attractiveness? Perhaps we should more closely examine the bad boy syndrome, blaming it not on the boys but, at least in part, on a cultural construction that demands strict binary divisions between male and female.  Boys are to be wild, exciting, and unpredictable, girls are to be the opposite; docile, sweet, and agreeable.
As young people construct their gender identities, these distinctions can prove problematic.  If we're honest, most young people will not subscribe completely to these prescribed ideals of male and female .  But perhaps as they struggle with constructing gender identities the frustration with this "ideal" role that leads to manifestations such as the bad boy.  The bad boy seeks stability by getting together with a good girl while on the flip side the good girls seek adventure by hanging out with the bad boys. 
It is by no means a simple issue but take it to heart and think about it.  How does it effect young men when the bad boy gets the girl?

http://www.huffingtonpost.com/barbara-greenberg/the-allure-of-the-bad-boy_b_1365212.html?ref=parents-teens